Why Does Youtube Say I Already Uploaded My Video
- Video, Video Marketing Tips
Why Bulk Uploading is a Bad Video Marketing Strategy
4–v minutes to read
In my six years as a digital marketer, I've worked with more legal clients than I tin even remember. So many have come to me asking why their YouTube aqueduct isn't providing them with whatever leads. Having a successful YouTube aqueduct takes a lot of piece of work, and a lot of factors get into creating ane. But I want to bear upon on 1 specific mistake I've seen fourth dimension and fourth dimension again: majority uploads.
It's not exactly a hush-hush that video marketing can bring peachy returns to your firm. Many video production companies have capitalized on this fact to sell videos to lawyers. In some cases they volition leave their customer with dozens of videos, simply no guidance on how to use them effectively. If yous're like nigh of the lawyers I've met, you lot don't have fourth dimension to bargain with strategizing the release of and then much content. So they brand the fault of dumping all of their videos up onto their YouTube channel and their websiteat the same fourth dimension.
So right at present I'd similar to take a moment to talk almost why this can injure your videos' effectiveness, and give yous some solutions that won't eat up all your fourth dimension.
Consistency
Your audition and the search engines desire the same thing from your website: content. But more that, they wantnew content. They desire to see a site that is an ongoing source of new information. So allow's say you accept fifty videos that answer questions that are oft asked by the people you are trying to concenter. It's very tempting to upload all of them at one time to start attracting those viewers as before long as possible, right? Resist that temptation. Google rewards channels and websites that are consequent with their content schedule. Just in the case of YouTube, a channel that uploads one video every calendar week for fifty weeks is going to receive more favorable rankings than a channel that uploads fifty videos in one day.
That said, you tin can certainly upload multiple videos in a week,as long as you lot can go on with that schedule. If you want to upload three videos every calendar week, commit to it. Also, in that location will be some cases where uploading multiple videos at the same time makes sense, similar if they are all linked together via annotations equally a part of a series. But mostly speaking, spread it out.
Subscriber Burn down
Every YouTube user's homepage is a feed of recent videos from channels they subscribe to. They are put in society of the channels they spotter most often. If a user skips over too many new videos from the same channel, that aqueduct volition begin to fall down the feed, and somewhen disappear.
And then let's say you have a aqueduct that releases one video every day. You have a subscriber that likes your content and watches every video. Your channel appears at the top of their feed. You lot decide if your subscribers similar 1 video every day, surely they'll love two! That aforementioned subscriber just doesn't have the time to keep upward with two videos every day. Then they start missing your videos. YouTube volition accept notation of that, and your aqueduct will outset to lose its placement at the tiptop.
This is what's known every bitsubscriber burn.
Overwhelming fifty-fifty your biggest fans with too much content at in one case can cause your traffic to drib dramatically. You are tasked with finding the sweet spot where your subscribers will cheque out as much of your new content every bit possible. This number varies widely for dissimilar industries. Big entertainment channels like Rooster Teeth upload multiple videos every day and maintain a strong audience. For professional industries, I recommend once or twice a calendar week. I have found dandy success with iii times a week. Just consider your audience and the type of content you are creating, and decide for yourself what is reasonable.
How to Schedule Your Content
So now the question becomes, "How exercise I keep all of this in mind without letting it take over my entire life?" Permit's continue with the example of a company that has 50 oft asked question videos. The most convenient and efficient way to handle them would be to upload all of them to your channel and your website at once. Well…you tin can! I know I simply said non to, but hear me out.
Both YouTube and most content management systems accept a scheduling feature. On YouTube, when you go to upload a video, simply select the Schedule option from the drop down. You can schedule all l videos correct then and in that location. Optimize their titles, tags, and descriptions, and then tell YouTube what day and what hr or half hr you want that video to release to the public.
You can do the same for blog posts or pages on your site. Embed your video, write your accompanying content, and schedule a time for WordPress or whatever CMS you lot are using to release the mail or folio. You could practice an entire yr'south worth of blogging and YouTube in a day if you are really ambitious.
Just recall:be consequent and don't burn down out your audition!
Source: https://crisp.co/bulk-uploading-bad-video-marketing-strategy/
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